Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (Ama Management Briefing)

Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (Ama Management Briefing)

by KekiR.Bhote (Author)

Synopsis

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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More Information

Format: Paperback
Pages: 148
Publisher: Amacom
Published: 01 Jan 1997

ISBN 10: 0814423620
ISBN 13: 9780814423622