by KekiR.Bhote (Author)
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
Format: Paperback
Pages: 148
Publisher: Amacom
Published: 01 Jan 1997
ISBN 10: 0814423620
ISBN 13: 9780814423622