Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

by TomSant (Author)

• New

  Paperback
  2012

  $19.74

  Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts.

  Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including:

  * Essential questions for qualifying opportunities

  * Ways to power up cover letters and executive summaries

  * Advice for overcoming value paranoia

  * Guidelines for incorporating proof into a proposal

  * Tips for winning renewal contracts.

  Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

• Used

  Paperback
  2004

  $3.25

  With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: how to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others; and, the Seven Worst Proposal Mistakes illustrated with real-world examples. This is an essential book for anyone seeking to win contracts and sell projects .