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Chaotics: The Business of Managing and Marketing in the Age of Turbulence

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

by PhilipKotler (Author), JohnA.Caslione (Author)

  • Used

    Hardcover 2009

    $3.27
Synopsis

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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More Information

Format: Hardcover
 Pages: 224
 Publisher: Amacom
Published: 01 May 2009
ISBN 10: 0814415210
ISBN 13: 9780814415214

Media Reviews

Globalization and technology have heightened the interconnection, interdependence and fragility of today's marketplace...Chaotics provides a system for steering businesses through both the best and worst of times. -- Research magazine


Globalization and technology have heightened the interconnection, interdependence and fragility of today's marketplace...Chaotics provides a system for steering businesses through both the best and worst of times. -- Research magazine


Globalization and technology have heightened the interconnection, interdependence and fragility of today's marketplace...Chaotics provides a system for steering businesses through both the best and worst of times. -- Research magazine


Kotler and Caslione have produced a timely and thoughtful analysis of the turbulent economic environment in which we now live, with a series of practical responses to the challenges faced. -- The Irish Times
.. .wrestling with how the increasing speed of change is affecting your business...then there is plenty of rock-solid...common-sense advice in the book...well worth your time. --1to1 magazine
In Chaotics, authors Philip Kotler and John Caslione pool their expertise to provide business leaders with a system for navigating the turbulent times... -- Consulting magazine
.. .outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders....The best of the year so far! -- CEO Refresher.com
The authors hit a home run with this book. Reader value is off the charts. -- Springfield Business Journal
Philip Kotler...The man who brought metrics to marketing doesn't disappoint...even the chart-averse will admire the skillful discussion of economic 'chaotic theory.' -- The Deal
.. .very timely book...world economies are still turbulent, and given their interconnectivity, that's increasingly likely to continue...well-written, lucid treatise on surviving the new state of capitalism. --Financial Executive
Selected as on the best books of 2009 by CEO Refresher.com
.. .true value of the book is in pressing readers to change their mindset...never expect normality nor take it for granted...excellent read for anyone who does not want to be one of the dimwits. --Graziadio Businessreport
CHOICE April 2010 Editors' Picks .. .clearly written, interesting, and practical book. -- Choice magazine
Author Bio
Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. He is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the author of many influential books, including Marketing Management. John A. Caslione is a highly sought after expert who has executed global business development strategies in 87 countries on six continents. He is the founder, President, and CEO of the global mergers and acquisitions advisor GCS Business Capital LLC.