Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Pro: Managing the ... of Mouth, Build Loyalty, and Maximize Profits

by JohnGoodman (Author)

• Used

  Hardcover
  2009

  $4.65

  But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line.