Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

by Leland Harden (Author), Bob Heyman (Contributor), Leland Harden (Author)

• New

  Illustrated
  2009

  $22.37

  In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Two online marketing pioneers teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace.