Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact

Whoever Tells the Best Story Wins: How to Find, Develop, and Deliver Stories to Communicate with Power and Impact

by Annette Simmons (Author)

Synopsis

Story telling is a powerful communications tool that is becoming more and more recognized in the business community. These stories are not the usual speech openers or ice breakers, but stories that will influence others to trust the storyteller and shape decisions and actions that are important to both individuals and organizations. As the author explains, we've been conditioned to believe that business communication should be clear, rational, objective, with no place for emotion or subjective thinking. Not true. The most powerful, persuasive communication has a human element: Communication can't feel genuine without the distinctive personality of a human being to provide context. You need to show up when you communicate - the real you, not the idealized you.The missing ingredient in most failed communication is humanity. This is an easy fix. In order to blend humanity into every communication you send, all you have to do is tell more stories and bingo - you just showed up. This book teaches readers how to tell six kinds of stories. Part 1 explains how to shift from normal business thinking to story thinking. Part 2 describes the six types of story, and walks readers through the process of finding their own inspiring stories. Part 3 outlines five practical principles that maximize story as a tool to understand as well as persuade. Readers can also make journal entries to capture and develop story ideas. The book is - naturally - full of inspiring stories (some very funny). The style is lively and personal, yet eloquent and sophisticated.

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Quantity

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More Information

Format: Hardcover
Pages: 240
Publisher: Amacom
Published: 01 May 2007

ISBN 10: 0814409148
ISBN 13: 9780814409145

Media Reviews
.,. a worthwhile guide[...]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start.

- The Globe and Mail (Toronto)


...a worthwhile guide[...]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start.

- The Globe and Mail (Toronto)


. ..a worthwhile guide[...]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start.

- The Globe and Mail (Toronto)


.. .a worthwhile guide[...]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start. --The Globe and Mail


.. .a worthwhile guide[...]storytelling is touted as a secret to effective leadership yet most of us are uncertain where to start. --The Globe and Mail


Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life. --Daniel H. Pink, author of A WHOLE NEW MIND
.. .reading it conveys the invaluable message that powerful presentations create, whether to the board chair, PTA or a class of high school juniors, when told through a good story. --The School Administrator
It is superb and will be one of my best of the year. --The CEO Refresher
Simmons is an enjoyable communicator, whether she is describing parts of the human brain or sharing an embarrassing moment...offers...professionals...help finding their voice or who need to create a voice for their organizations. --Technical Communiation
.. .straightforward and easy to read...offers a profound insight into why presentations succeed or fail and a very concrete approach to generating more effective presentations...strongly recommend this book. --Business Process Trends
.. .conveys the invaluable message that powerful presentations create... --The School Administrator
.. .strongly recommend this book to adult educators of all types. Although it targets trainers, the concepts and techniques...can be applied in many settings. - Adult Learning Magazine
Author Bio
Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC's Power Lunch and NPR's Market Watch, and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor.