by Holtz (Author)
Companies that communicate well with their employees tend to perform better in terms of profitability, customer acquisition and retention, and reputation. This book aims to help companies improve their communication skills and align business correspondence with the corporate message. By showing how to present messages in a way that promotes commitment and productivity, the book reveals how organizations can significantly improve their bottom-line results.
Format: Hardcover
Pages: 288
Publisher: Amacom
Published: 01 Dec 2003
ISBN 10: 0814407706
ISBN 13: 9780814407707
Shel Holtz (Concord, CA) is principal of Holtz Communication + Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts. He is the author of Public Relations on the Net(0-8144-7152-8).