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The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

by Johnston (Author)

  • Used

    Hardcover 2003

    $3.25
Synopsis

Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.

$3.25

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 288
 Publisher: Amacom
Published: 01 Dec 2003
ISBN 10: 0814407684
ISBN 13: 9780814407684

Author Bio

Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.