by Johnston (Author)
Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.
Format: Hardcover
Pages: 288
Publisher: Amacom
Published: 01 Dec 2003
ISBN 10: 0814407684
ISBN 13: 9780814407684
Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.