Goldilocks on Management: 27 Revisionist Fairy Tales for Serious Managers

by ThomasMayer (Author), Gloria G . Mayer (Author)

• Used

  Hardcover
  1999

  $3.45

  Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn sales and negotiation strategies from Goldilocks herself; how to handle consultants from the Pied Piper; rumour control techniques from Chicken Little; and more. Each fairy tale is followed by a business lesson, applications of the tale for serious managers, and a case study that parallels the story.