Franchising and Licensing: Two Ways to Build Your Business

Franchising and Licensing: Two Ways to Build Your Business

by Andrew J . Sherman (Author)

Synopsis

Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are.

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More Information

Format: Hardcover
Pages: 454
Edition: 2nd Revised edition
Publisher: Amacom
Published: 01 Apr 1999

ISBN 10: 0814404502
ISBN 13: 9780814404508