by Andrew J . Sherman (Author)
Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are.
Format: Hardcover
Pages: 454
Edition: 2nd Revised edition
Publisher: Amacom
Published: 01 Apr 1999
ISBN 10: 0814404502
ISBN 13: 9780814404508