by Mark A . Peck (Author)
This text features a proactive and personal approach that creates mutually beneficial customer relationships. Advice is given on how to select appropriate clients for the IAM system, how to hire and train an account management team, and how to conduct workshops to discover the needs of customers.
Format: Hardcover
Pages: 336
Publisher: Amacom
Published: 30 Mar 1997
ISBN 10: 0814403336
ISBN 13: 9780814403334
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