Consultative Selling

Consultative Selling

by Mack Hanan (Author)

Synopsis

Written by the author of Consultative Budgeting and Key Account Selling , this book explains to the salesperson that: you are no longer a vendor, out to sell a customer its product; you are a consultant, out to help your client's business grow. This revised edition: supplies updated case histories; a new and improved emphasis on how to sell - technology and technology-based products or services, services and service-based businesses, outsourced services and contracted-out projects, and business and process re-engineering systems; and explains in more detail than ever before how to - use project management skills, win the competitions against other consultative sellers, meet customer productivity and quality requirements, meet customer requirements for cost control and predictable cash flow and set up solid business partnerships that exclude competitors.

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More Information

Format: Hardcover
Pages: 256
Edition: 5th Revised edition
Publisher: Amacom
Published: 07 Jan 1995

ISBN 10: 0814403034
ISBN 13: 9780814403037