by Benton Rain Patterson (Author)
Describing how magazines work from top to bottom, this text gives an account of what editorial staff do, the editorial process, content, planning, display, illustrations, titles, blurbs, and captions. In addition it covers the steps of the production process, legalities, and ethics.
Format: Paperback
Pages: 180
Publisher: Wiley–Blackwell
Published: 01 May 1997
ISBN 10: 0813810841
ISBN 13: 9780813810843
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