by Gerald Stone (Author), Michael Singletary (Contributor), Gerald Stone (Author), Michael Singletary (Contributor), Virginia P. Richmond (Contributor)
A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on examples and exercises, the chapters are relatively short and include a founding or early journal article and reference to a more recent article that can be assigned. Instructors can use the book as a core text supplemented with readings and lectures, or as a supplement.
Format: Illustrated
Pages: 368
Edition: 1
Publisher: Wiley
Published: 19 Mar 1999
ISBN 10: 081380292X
ISBN 13: 9780813802923