A Scientist's Guide to Talking with the Media: Practical Advice from the Union of Concerned Scientists

by Daniel Grossman (Author), Daniel Grossman (Author), Richard Hayes (Author)

• New

  Paperback
  2006

  $25.64

  Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.