Attitudes and Persuasion: Classic and Contemporary Approaches

Attitudes and Persuasion: Classic and Contemporary Approaches

by Richard E Petty (Author)

Synopsis

"This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented an"

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More Information

Format: Paperback
Pages: 336
Edition: 1
Publisher: Westview Press
Published: 05 Jan 1996

ISBN 10: 081333005X
ISBN 13: 9780813330051