by HarryC.Triandis (Author)
An examination of the differences between collectivists (those who view themselves primarily as part of a whole, and who are motivated by the norms and duties imposed by the collective entity) and individualists (those who are motivated by their own preferences and needs).
Format: Paperback
Pages: 280
Edition: illustrated edition
Publisher: Westview Press
Published: 13 Apr 1995
ISBN 10: 0813318505
ISBN 13: 9780813318509