Brides, Inc.: American Weddings and the Business of Tradition

New
Paperback
2008
$31.60

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.

Synopsis

Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.

$31.60

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 320
Edition: illustrated edition
Publisher: University of Pennsylvania Press
Published: 25 Aug 2008
ISBN 10: 0812220455
ISBN 13: 9780812220452

Brides, Inc.: American Weddings and the Business of Tradition

New

$31.60

Synopsis

$31.60

More Information