Sold American: Consumption and Citizenship, 1890-1945

Sold American: Consumption and Citizenship, 1890-1945

by Charles F . Mc Govern (Author)

Synopsis

At the turn of the twentieth century, a consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. This work examines the key players active in shaping this cultural evolution: advertisers and consumer advocates.

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More Information

Format: Paperback
Pages: 552
Publisher: The University of North Carolina Press
Published: 15 Nov 2006

ISBN 10: 0807856762
ISBN 13: 9780807856765