by Charles F . Mc Govern (Author)
At the turn of the twentieth century, a consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. This work examines the key players active in shaping this cultural evolution: advertisers and consumer advocates.
Format: Paperback
Pages: 552
Publisher: The University of North Carolina Press
Published: 15 Nov 2006
ISBN 10: 0807856762
ISBN 13: 9780807856765