Strategic Reputation Management: Towards Company of Good (Lea's Communication)

by PekkaAula (Author), SakuMantere (Author)

• New

  Hardcover
  2008

  $161.43

  Examines the ways in which organizations achieve goodness through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.