by PekkaAula (Author), SakuMantere (Author)
Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.
Format: Hardcover
Pages: 256
Edition: 1
Publisher: Routledge
Published: 09 Jun 2008
ISBN 10: 0805864253
ISBN 13: 9780805864250