Strategic Reputation Management: Towards Company of Good (Lea's Communication)

Strategic Reputation Management: Towards Company of Good (Lea's Communication)

by PekkaAula (Author), SakuMantere (Author)

Synopsis

Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.

$146.41

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 256
Edition: 1
Publisher: Routledge
Published: 09 Jun 2008

ISBN 10: 0805864253
ISBN 13: 9780805864250