Public Relations Metrics: Research and Evaluation (LEA's Communication) (LEA's Communication Series)

by Bettekevan Ruler (Editor), Ana Tkalac Vercic (Editor), D E J A N V E R C I C (Editor)

New
Paperback
2008
$71.98

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Synopsis

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

$71.98

Quantity

10 in stock

More Information

Format: Paperback
Pages: 344
Edition: 1
Publisher: Routledge
Published: 28 May 2008
ISBN 10: 0805862730
ISBN 13: 9780805862737

Public Relations Metrics: Research and Evaluation (LEA's Communication) (LEA's Communication Series)

New

$71.98

Synopsis

$71.98

More Information