Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

by Bettekevan Ruler (Editor), Ana Tkalac Vercic (Editor), D E J A N V E R C I C (Editor)

New
Illustrated
2008
$66.93

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Synopsis

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

$66.93

Quantity

10 in stock

More Information

Format: Illustrated
Pages: 348
Edition: 1
Publisher: Routledge
Published: 28 May 2008
ISBN 10: 0805862730
ISBN 13: 9780805862737

Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

New

$66.93

Synopsis

$66.93

More Information