by Dejan Vercic (Editor), Bettekevan Ruler (Editor), Ana Tkalac Vercic (Editor), Dejan Vercic (Editor), Ana Tkalac Vercic (Editor), Betteke van Ruler (Editor)
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Format: Illustrated
Pages: 348
Edition: 1
Publisher: Routledge
Published: 01 Dec 2007
ISBN 10: 0805862722
ISBN 13: 9780805862720