Public Relations Metrics: Research and Evaluation (Routledge Communication Series)

by Dejan Vercic (Editor), Bettekevan Ruler (Editor), Dejan Vercic (Editor), Ana Tkalac Vercic (Editor), Betteke van Ruler (Editor), Ana Tkalac Vercic (Editor)

• New

  Illustrated
  2007

  $162.00

  Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.