Deception In The Marketplace

by David M . Boush (Author), Marian Friestad (Author), PeterWright (Author)

• New

  Paperback
  2009

  $64.88

  Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.