Deception In The Marketplace

by PeterWright (Author), David M . Boush (Author), Marian Friestad (Author)

• New

  Hardcover
  2009

  $141.43

  Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.