
by David De Cremer (Editor), J.KeithMurnighan (Editor), Marcel Zeelenberg (Editor)
Illuminates the various trends in explaining and understanding economic behavior in a social world. This book provides insights from both fields, communicated by eloquent scholars, and demonstrates through research and theory how economic behaviors may be effectively examined using a combination of both fields.
Format: Paperback
Pages: 368
Edition: 1
Publisher: Psychology Press
Published: 02 Aug 2006
ISBN 10: 0805857559
ISBN 13: 9780805857559