Creating Images and the Psychology of Marketing Communication (Advertising & Consumer Psychology) (Advertising & Consumer Psychology)

by LynnR.Kahle (Editor), Chung - Hyun Kim (Editor)

• New

  Hardcover
  2006

  $93.23

  Aims to advance the understanding of the concept of image as it is applied to various areas of interest. This book also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image.