by TomReichert (Editor), JacquelineLambiase (Editor)
Considers the use of sex to promote brands, magazines, video games, TV programming, music and movies. Exploring sexual information used in mass media to sell products and programs, this book will be of interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Format: Paperback
Pages: 392
Edition: 1
Publisher: Routledge
Published: 12 Oct 2005
ISBN 10: 0805850910
ISBN 13: 9780805850918