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Diversity in Advertising: Broadening the Scope of Research Directions (Advertising & Consumer Psychology)

Diversity in Advertising: Broadening the Scope of Research Directions (Advertising & Consumer Psychology)

by Curtis P . Haugtvedt (Editor), JeromeD.Williams (Editor), Wei-NaLee (Editor)

  • New

    Hardcover 2004

    $137.79
Synopsis

Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.

$137.79

Quantity

5 in stock

More Information

Format: Hardcover
 Pages: 472
 Edition: 1
 Publisher: Psychology Press
Published: 05 Apr 2004
ISBN 10: 0805847944
ISBN 13: 9780805847949