Media Economics: Theory and Practice (LEA's Communication) (Routledge Communication Series)

by Alison Alexander (Editor), Albert N . Greco (Editor), JamesOwers (Editor), RodneyA.Carveth (Editor), C . Ann Hollifield (Editor)

• New

  Paperback
  2003

  $71.79

  Focusing on the principles of economics and applying them to specific media industries, this work examines the process of media economics decision making by exploring such topics as industrial restructuring, regulatory constraints upon media operations and changing economic value.