Educating the Consumer Citizen: A History of the Marriage of Schools, Advertising, and Media (Sociocultural, Political, and Historical Studies in ... and Historical Studies in Education)

Educating the Consumer Citizen: A History of the Marriage of Schools, Advertising, and Media (Sociocultural, Political, and Historical Studies in ... and Historical Studies in Education)

by JoelSpring (Author)

Synopsis

This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology.

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More Information

Format: Paperback
Pages: 272
Edition: 1
Publisher: Routledge
Published: 13 May 2003

ISBN 10: 0805842748
ISBN 13: 9780805842746