by Jr.RobertS.Wyer (Author)
In examining how people process information encountered in their everyday lives, this title proposes a new theory about the way in which that information is comprehended and represented in memory, and how it is later used as a basis for judgments and decisions.
Format: Hardcover
Pages: 440
Edition: 1
Publisher: Psychology Press
Published: 01 Jul 2003
ISBN 10: 0805841903
ISBN 13: 9780805841909