The Corporate Campaign: Origins, Strategy and Tactics of the Contemporary Attack on the Corporation

The Corporate Campaign: Origins, Strategy and Tactics of the Contemporary Attack on the Corporation

by JarolB.Manheim (Author)

Synopsis

The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.

$142.88

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 384
Publisher: Routledge
Published: 13 Dec 2000

ISBN 10: 0805838317
ISBN 13: 9780805838312