The Corporate Campaign: Origins, Strategy and Tactics of the Contemporary Attack on the Corporation

by JarolB.Manheim (Author)

• New

  Hardcover
  2000

  $142.88

  The Corporate Campaign argues that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines the history, strategy, tactics, effects, consequences and likely future directions of the Corporate Campaign.