Public Relations in Britain: A History of Professional Practice in the Twentieth Century

by JacquieL'Etang (Author)

• New

  Hardcover
  2004

  $145.46

  The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments.The book highlights sociological issues and foregrounds the professionalisation of the occupation.