by Matthew W . Kreuter (Author), David W . Farrell (Author), LauraR.Olevitch (Author), LauraK.Brennan (Author)
Tailored health messages enhance communication effectiveness on health issues and concerns. This volume includes a practical approach for practioners and students of health communication, health psychology, behavioural medicine, public health and related areas.
Format: Paperback
Pages: 288
Edition: 1
Publisher: Routledge
Published: 12 Nov 1999
ISBN 10: 0805833870
ISBN 13: 9780805833874
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