Persuading People to Have Safer Sex: Applications of Social Science to the AIDS Crisis (Communication): Applications of Social Science to the AIDS Crisis (Communication)

by RichardM.Perloff (Author)

• New

  Paperback
  2000

  $18.82

  Issues addressed in this work include: cognitive foundations of AIDS prevention behaviour; social psychological and communication perspectives on unsafe sex; culture, poverty and AIDS; applying persuasion theories to AIDS prevention; and AIDS stigma and persuasion.