Entertainment-Education: A Communication Strategy for Social Change (Lea's Communication (Paperback)) (Routledge Communication Series)

by Arvind Singhal (Author), EverettM.Rogers (Author)

• New

  Paperback
  1999

  $64.59

  This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. The authors identify ethical and other problems that accompany this approach to social change.