Advertising and the World Wide Web (Advertising & Consumer Psychology)

by EstherThorson (Editor), David W . Schumann (Editor)

New
Hardcover
1999
$167.84

This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web advertising; and the legal state of Web advertising.

Synopsis

This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web advertising; and the legal state of Web advertising.

$167.84

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 328
Publisher: Psychology Press
Published: 13 May 1999
ISBN 10: 0805831487
ISBN 13: 9780805831481

Advertising and the World Wide Web (Advertising & Consumer Psychology)

New

$167.84

Synopsis

$167.84

More Information