by RayAHiebert (Author), SheilaGibbons (Author)
Covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. This title places media processes and individual media in historical context to show their technological evolution and the effects of those changes on society.
Format: Paperback
Pages: 376
Publisher: Routledge
Published: 12 Aug 1999
ISBN 10: 0805829164
ISBN 13: 9780805829167