Social Marketing: Theoretical and Practical Perspectives (Advertising & Consumer Psychology)

by Marvin E . Goldberg (Editor), Martin Fishbein (Editor), SusanE.Middlestadt (Editor)

• New

  Hardcover
  1997

  $170.37

  Addressing a diverse set of societal concerns ranging from organ donation to violence in sports, from efforts to promote safe sex and family planning, this volume addresses theoretical and empirical issues in order to discern how to use marketing for application in social marketing.