Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

by William D. Wells (Editor)

New
Hardcover
1997
$172.76

$172.76

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5 in stock

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Format: Hardcover
Pages: 424
Edition: 1
Publisher: Psychology Press
Published: 01 May 1997
ISBN 10: 0805819010
ISBN 13: 9780805819014

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

New

$172.76

$172.76

More Information