New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series)

by Ruby Roy Dholakia (Editor), Nikhilesh Dholakia (Editor), Norbert Mundorf (Editor)

• New

  Hardcover
  1996

  $139.69

  Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.