Management of Corporate Communication: From Intrapersonal Contacts to External Affairs (Communication) (Communication/Public Relations Subseries)

Management of Corporate Communication: From Intrapersonal Contacts to External Affairs (Communication) (Communication/Public Relations Subseries)

by RobertL.Heath (Author)

Synopsis

This text explains how an entire organization operates through enactments of personnel and external stakeholders. It considers both the efforts that companies expend to communicate with external stakeholders, and gives attention to internal communication.

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More Information

Format: Paperback
Pages: 320
Edition: 1
Publisher: Routledge
Published: 13 Jul 1994

ISBN 10: 080581552X
ISBN 13: 9780805815528