by Gavriel Salomon (Author), R.E.Snow (Foreword), H.Gardner (Foreword)
Drawing on research in semiotics, cognition and cognitive development, psycholinguistics and mass communication, this book advances an empirically-based theory relating media's most basic mode of presentation - their symbol systems - to common thought processes and to learning.
Format: Paperback
Pages: 312
Edition: New edition
Publisher: Lawrence Erlbaum Associates Inc
Published: 12 Feb 1994
ISBN 10: 0805815457
ISBN 13: 9780805815450