Integrated Communication: Synergy of Persuasive Voices (Advertising & Consumer Psychology)

by EstherThorson (Editor), JeriMoore (Editor)

• New

  Hardcover
  1996

  $167.84

  The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.