Television and Political Advertising: Volume I: Psychological Processes (Routledge Communication Series)

by Frank Biocca (Editor)

• New

  Hardcover
  1991

  $142.88

  Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter.

• New

  Hardcover
  1991

  $142.88

  Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.