The Co-Creation Paradigm

by Venkat Ramaswamy (Author), Kerimcan Ozcan (Author)

• New

  Hardcover
  2014

  $50.61

  Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create win more-win more outcomes in the private, public, and social sector.