Embedded Sustainability: The Next Big Competitive Advantage

Embedded Sustainability: The Next Big Competitive Advantage

by Chris Laszlo (Author), NadyaZhexembayeva (Author)

Synopsis

Authors Laszlo and Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the product life cycle with no trade-off in price or quality--no social or green premium.

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More Information

Format: Hardcover
Pages: 288
Publisher: Stanford University Press
Published: 13 Apr 2011

ISBN 10: 0804775540
ISBN 13: 9780804775540