Campaigning to the New American Electorate: Advertising to Latino Voters

New
Paperback
2010
$31.37

Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

Synopsis

Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

$31.37

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20+ in stock

More Information

Format: Paperback
Pages: 216
Publisher: Stanford University Press
Published: 02 Jun 2010
ISBN 10: 080476896X
ISBN 13: 9780804768962