Campaigning to the New American Electorate: Advertising to Latino Voters

by Marisa A . Abrajano (Author)

• New

  Hardcover
  2010

  $112.87

  Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr

• New

  Paperback
  2010

  $31.37

  Compares the campaign efforts used to target Latinos with those directed at the rest of the electorate and focuses on televised Spanish and English-language advertising developed for the 2000 and 2004 presidential elections, as well as for dozens of congr