
by L.HunterLovins (Foreword), Michael V . Russo (Author)
The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and provides guidance to entrepreneurs and managers who wish to partake in it.
Format: Hardcover
Pages: 272
Publisher: Stanford Business Books,US
Published: 15 May 2010
ISBN 10: 0804761620
ISBN 13: 9780804761628